So Me is a Parisian graphic designer/animator. He is the art director for Ed Banger Records, So Me provides the artistic and visual identity which accompanies the Ed Banger Records brand of music. As well as creating album artwork he has explored other media, including music videos, magazine illustration and t-shirt prints.
He has created award-winning music videos for Justice, Kid Cudi, MGMT, DJ Mehdi, Kanye West and Duck Sauce’s ‘Barbara Streisand’. So Me is the main designer for the clothing company CoolCats, he has also designed t-shirts for H&M and Japanese label Revolver.
Coca Cola teamed up with Justice and So Me to develop a specially designed bottle for the Coca Cola Club. The bottle features the ‘Do the dance’ slogan, lyrics from Justice’s song D.A.N.C.E, the bottles main feature is revealed at night - it glows in the dark.
So Me animated Justice’s video D.A.N.C.E, which was nominated for the 2007 MTV Video Music Award. In the video Auge and Rosnay walk and the image on their t-shirts constantly change, depicting cars, people, numbers, patterns and lyrics.
So Me also directed the video for Justice v Simian ‘We are Friends’ which won Best Video at the MTV Europe Music Awards (2006) which didn’t please Kanye West who was also nominated for this award, he stormed the stage and ranted: "My video cost a million dollars, Pamela Anderson was in it, I was jumping across canyons and shit". For his next single ‘Good Life’ he approached So Me to create his video, it features Kanye and T-Pain performing with animated backgrounds and mouthing the song lyrics which appear in large letters.
