Monday, 15 November 2010

Production and Outcomes

Interpretation
It is important to understand the historical context behind pieces of art or design. The moment in time when they are produced is very relevant to how the work is read. Books and plays are often remade and regenerated, doing this keeps the stories alive and allows then to be modernised and appeal to the audience of the time.

An example of interpretation is The Hunchback of Notre Dame originally a novel by Victor Hugo published in 1831, has been adapted many times into films, plays and TV series. François Flameng created the illustrations for the original book, he used engraving and ink because at the time it was a popular and effective technique. In this case it is also very appropriate as it gives the scary/distressing feel, emphasising the darkness of the story.


In 1996 Walt Disney produced a film based on the novel, but adapted to make it more suitable for children. They made the Quasimodo, Esmeralda, and Phoebus, kinder than in the novel, adding sidekicks in the form of three humanized stone gargoyles, and keeping Quasimodo and Esmeralda alive at the end. The use of technology meant the film could be completely animated, using actor’s voices. This version was a lot more innocent and colourful than the original, so it would appeal to children.



To conclude, books, films and plays will be updated and refreshed throughout time, mainly to satisfy the target audience and also as technology advances there are more possibilities to make new versions.

 Testing- Getting your work out there
Gaining feedback and getting reactions about work is very important in developing and improving your visual language and specific pieces. Especially as young, new designers who are likely to have had little comment/criticism about their work. There are several ways in which to do this including exhibitions, creating books and more recently popular online. By having a website or a blog it allows you to constantly update and change the content, and it allows you to show a lot of work and gain feedback.

I have looked at the website of Kate Moross, who is a designer and illustrator based in London. 
Her website I feel is simple but effective, it has a clear layout set in columns and black type on a white background. In her description there is a section which allows you to contact her and ask questions about her work and give feedback, there are also links to her other sites including flickr, blogspot and facebook. Then down the side are links, in bright colours, to other pages showing her work. If you navigate to the ‘WORK’ section it houses lots of examples of projects she has worked on, arrange by Client and/or Category. 
By creating this website and creating a network of all her other resources many people will see her work and maybe look further into what she does, also she will gain feedback along the way enabling her to look at her work and possible ways to improve it.

When it comes to web design I think it is important that your website is a bit different, quirky, especially in the creative industry you need to stand out straight away. Also you need to make sure you can navigate easily around the site and find what you are looking for.

Other sites I found interesting:

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